This service is tailor made for small and micro businesses that are looking for a complete “done for you” SEO service.
Most small businesses don’t have anyone to call on that can:
- Sort out the technical problems on their website.
- Structure their website in a way that makes sense to its visitors and search engines.
- Create the quality and quantity of content needed to make an SEO project successful.
- Promote that content in the most effective way possible.
This service is made up of three modules that directly address the above problems.
- Comprehensive SEO Audit
- Content Marketing
- Link Building
SEO audits tell the story of why your site is not performing well.
Content Marketing is a two stage process, content creation and content promotion.
Content is your chance to convince your target market that you run trustworthy, reliable business that can help them solve their problems.
Content promotion is where you distribute your content to the online platforms your target audience use most often.
What Sort of Businesses Use This Service?
The service is for small UK businesses that don’t have in-house developer and content creation resources to call upon.
Each project is meticulously mapped out so you know exactly what, why, how and when the project will meet its goals.
You will have secured access to the detailed project plan and its progress from the time the project gets underway.
What are the Benefits of this Service?
This is a completely done for you service. I build out a project plan and then we can get together do discuss any issues you may have.
Once we have mutually agreed on the details of the project you can leave it to me to fulfil it.
Below is a quick overview of my process.
The role of the SEO Audit Module
Audits are necessary to determine:
- The technical issues that are impacting your sites ability to rank highly.
- The optimum structure for your site so that search engines and your visitors can easily access all your content.
- The most profitable keywords that your target audience is searching for.
- What it’s going to take to outrank your competitors.
The role of the Content Marketing Module
Content is the cornerstone of any SEO project.
You can’t convince your potential customers that your business can solve their problem without the right content.
Google loves “problem solving” content and so do your visitors.
This approach to content marketing has a big impact on rankings and lead generation.
The impact becomes even greater when that content is promoted on the right channels.
The Role of the Link Building Module
Go back a few years and all this stuff about content wouldn’t really matter that much because backlinks won the day.
Link building is still important and backlinks still provide a ranking boost – but only if you have everything else in place.
Offering valuable, informative content builds trust with your audience and provides the opportunity to gain valuable backlinks from other trusted sites.
My link building is completely transparent. Your private dashboard will have a complete breakdown of every backlink that has been acquired.
Many SEO service companies understand that most small business owners just don’t get this whole “content thing”, so they purposely understate its importance.
Instead they promote the obscure aspects of SEO that make you believe they have some magic ranking formula.
Ranking websites is technical, and it does require tons of expertise, but no magic happens without the right content.
I’m not advocating creating masses of content for the sake of it.
My aim is always to rank sites with in the most cost effective way possible.
I’d love to say you can top the rankings with a three page website and a handful of backlinks.
In some cases that’s all that’s needed, but for most businesses, those days have gone.
The key to keeping a lid on costs is to only create content that your audience and Google care about.
That’s the kind of content that should be promoted in the places your potential customers spend their time.
If you’re interested in growing your business with this complete done for you SEO service; please use the form below to get in touch.