The purpose of SEO is to get higher rankings for your important web pages.
The higher your pages rank in search engines like Google, the more people get to see the services or products your business offers.
Here’s just a small sample of the benefits a well executed SEO campaign will provide:
- A good return on your investment
- More targeted leads and more sales for your business
- A reduction in your overall marketing costs
- An increase in the value of your business
Let’s run through the processes I use to rank your site higher in search.
Learning About Your Business
No one knows your business better than you.
I need to tap into your knowledge so I can understand more about your business model and your customers.
You will be required to fill in quick questionnaire. It will only take about five minutes to complete, but it will furnish me with the details I need to get things started. I’ll need to understand:
- Your goals and ambitions for your site
- The target market your products or services are aimed at
- What in-house expertise you have available to help with the project. Typically this could be a web designer, developer or content creator.
I’ll need access to data about your website from Google Search Console and Google Analytics.
This will provide me with everything I need to know about your sites performance as it stands at present.
Once I have mapped out these details, we can arrange a call to review the outline plan to agree on the final details of the SEO strategy.
I will then work through the rest of my SEO processes as follows.
I run a full technical audit to find the issues that are preventing your site from ranking higher.
All my SEO recommendations will be made available to you.
If you have the resources to fix the problems yourself, you will have all the details readily available. Otherwise you can leave me to fix any technical issues.
Fixing all your sites technical issues provides a firm foundation for all the processes that follow.
Once your sites technical problems have been rectified, I’ll progress to the next step.
Content Quality Audit
The importance of a content quality audit can’t be underestimated.
You’ve got to ask yourself this question. Why would Google rank my content above everything else that exists?
All your content needs to be optimised to meet the needs of your audience and your business objectives.
That’s why my next process is vital. It ensures you only produce content that going to increase your leads and sales.
Finding the Right Keywords
Because search engine optimisation has so many moving parts, it’s easy to lose sight of its primary purpose.
That purpose is to rank for search terms (keywords) that your target audience is searching for in Google.
The keyword research process involves analysing the content on your site and the content on your main competitors sites.
The idea behind analysing your competitors sites is to discover both the strengths and weakness in their content.
Understanding where your competitors are weak provides an opportunity that has to be taken advantage of.
My keyword research process provides you with all the information needed to make the right decisions about your content strategy.
You will know exactly what your target audience is searching for and how to get them to visit your site.
Social Media Optimisation
My social media content promotion strategy uses the content on your site and re-purposes it in a way that is “native” to each of your social sites.
Native content just means that it should blend in with the type of content that users expect to see on the social site their using.
Re-purposing content in this way means you can stick to the principle of only creating the minimum amount of content while still maximising its impact.
Social networks are a great way to get your business in front of more people.
Backlink Acquisition The Right Way
Google’s ability to recognise paid backlinks improves year on year, making most backlink services next to useless.
The only safe and effective backlink services that are readily available to the public are the ones that play within the guidelines set out by Google.
My backlink acquisition service only needs to come into play if your competition has a good quality site and a strong backlink profile.
Don’t think you always need backlinks to rank your important pages; it’s often not the case.
Reporting on the Progress of Your SEO Campaign
Generally you can expect to wait around six to eight weeks before seeing noticeable improvements in rankings.
Significant gains take around three months to four months. The data will show where progress is being made within a few weeks.
At least once a month I deliver a full SEO report that shows the key metrics I use to measure the success of your campaign.