Our Huddersfield SEO service is founded on growing your business for the long term.
We use the latest search engine and on-page optimisation strategies to deliver outstanding results to a wide variety of local and nationwide UK businesses.
As one of the few SEO companies in the Huddersfield area who offer support for even the smallest of small businesses, we know how to get more leads and sales by planning and executing a custom built SEO strategy that aligns with your marketing goals.
The higher your pages rank in search engines like Google, the more people get to see the services or products your business offers.
That’s where SEO comes into play.
Here’s just a small sample of the benefits a well executed SEO campaign will provide:
- A good return on your investment.
- More targeted leads and more sales for your business.
- A reduction in your overall marketing costs.
- An increase in the value of your business.
Let’s run through the processes we use to rank your site higher in search.
Learning About Your Business
No one knows your business better than you.
We need to tap into your knowledge so we can understand more about your business model and your customers.
We’ll need to understand:
- Your goals and ambitions for your site.
- The target market your products or services are aimed at.
- What in-house expertise you have available to help with the project. Typically this could be a web designer, developer or content creator.
This information will provide us with everything we need to get started with your project.
Once we have mapped out a project plan, we can arrange a call to review the outline plan and agree on the final details of your SEO strategy.
We will then work through the rest of our SEO processes as follows.
Technical SEO Audit
We run a full technical audit to find the issues that are preventing your site from ranking higher.
All our recommendations will be made available to you.
If you have the resources to fix the problems yourself, you will have all the details readily available. Otherwise you can leave it to us to fix any technical issues.
Fixing all your sites technical issues provides a firm foundation for all the SEO processes that follow.
Once your sites technical problems have been rectified, We’ll progress to the next step.
Content Quality Audit
The importance of a content quality audit can’t be underestimated.
You’ve got to ask yourself this question. Why would Google rank my content above everything else that exists?
All your content needs to be optimised to meet the needs of your audience and your business objectives.
That’s why our next process is vital. It ensures you only produce content that is going to increase your leads and sales.
Because search engine optimisation has so many moving parts, it’s easy to lose sight of its primary purpose.
That purpose is to rank for search terms (keywords) that your target audience is searching for in Google.
The keyword research process involves analysing the content on your site and the content on your main competitors sites.
Our keyword research process provides you with all the information needed to make the right decisions about your content strategy.
You will know exactly what your target audience is searching for and how to get them to visit your site.
Social Media Optimisation
Our social media content promotion strategy uses the content on your site and re-purposes it in a way that is “native” to each of your social sites.
Native content just means that it should blend in with the type of content that users expect to see on the social site their using.
Re-purposing content in this way means you can stick to the principle of only creating the minimum amount of content, while still reaping the SEO benefits that useful content delivers.
Link Building the Right Way
Google’s ability to recognise paid backlinks improves year on year, making most backlink services hopelessly ineffective.
Don’t think you always need backlinks to rank your important pages; it’s often not the case.
Our backlink acquisition service only needs to come into play if your competition has a good quality site and a strong backlink profile.
Reporting on the Progress of Your SEO Campaign
Generally you can expect to wait around six to eight weeks before seeing noticeable improvements in rankings.
Significant SEO gains take around three months to four months. The data will show where progress is being made within a few weeks.
At least once a month we deliver a full report that shows the key metrics we use to measure the success of your project.
Get in touch today to receive a comprehensive SEO analysis of your website.