Search engines understand when we are looking for specific services and products in our locality. For example, search for dentist, electrician, plumber or coffee shop and you’ll see “local results” displayed on your smartphone or desktop.
Let’s say you are based in Leeds and you search for “plumber”; part of the search results page will be the “local pack”.
How Your Local Business Benefits from Local SEO
Judging by the search results above, it would be safe to assume that “John The Plumber” is a very busy guy. The takeaway here is that if you can get your local business appearing in the local pack your business will prosper – and ranking your business in the local pack is the essence of Local SEO.
Let’s take a look at the benefits of Local SEO and what it can provide for your business.
- you can compete for a place in the three pack
- your website will rank higher in the organic search results
- both the local pack and organic listings are free
My Local SEO Process
- Website Audit
- Website Optimisation
- Competitor Analysis
- Setting up a Google My Business Account
- Provide you with a content marketing strategy
- Citation Building
- Local PR (public relations)
- Link building service
A website audit is a vital step for identifying everything on your website that is limiting its potential to rank higher in SERPs (search engine results pages).
I’m sure many of you have tried the online audit tools that are freely available and they do offer a reasonable snapshot of how you can improve things. One of the better ones can be found at https://seositecheckup.com/ but even the best free services don’t dig deep enough to helpful.
What Free Audits Tell You
Free online website audit will inform you about the technical SEO aspects on your website. Typically you will get feedback on:
- Site Speed
- Mobile Responsive
- Structured Data
If your site is blocking search engine bots for any reason, you site won’t show up in any search results.
Search engines use a web crawler or bot to gather information about your website. The indexability check is to confirm your website is configured to allow the bots full access of your site.