Local SEO packages are a cost effective way to get the attention of all the potential customers that are looking for the local products or services that you offer.
A well executed Local SEO campaign gives you the edge over your local rivals. Many local businesses try to do their own marketing but simply don’t have the expertise and knowledge required to make it work.
71% of small business owners do their own digital marketing, instead of leaving it to experts
– Digital.com, 2017
Read on to learn more about how I can help your local business.
Which Package Is Right For My Business?
The biggest cost factors that influence the price of a Local SEO package are:
- The number of keywords you want to rank for.
- The difficulty in ranking those keywords.
- The services that are included (or the ones that are not included).
Naturally your most important keywords are the ones that I going to bring more business your way. These are your profitable keywords.
Profitable keywords are the ones you can realistically rank for on page one of Google.
For example the keyword “Emergency Plumber Bradford” is a realistic profitable keyword, whereas trying to rank for “Plumber London” is unrealistic unless you have a large marketing budget.
For a plumbing website I would generally recommend the 3 keyword package. For a dental practise the 10 keyword package is more suitable due to the wide range of services on likely to be on offer.
What’s Not Included in the Packages
My service assumes that you have you own development and content creations resources that are capable of fixing any technical and content issues you have on your website.
The value of my service is not in fixing you problems. My value comes from knowing what to fix and providing the expertise that will transform your underperforming website into a real business asset.
My goal is to help you grow your business for the long term.
|3 Month Packages||£340/Mo||£520/Mo||£760/Mo|
|SEO Audit Report||Yes||Yes||Yes|
|Site Structure Analysis||Yes||Yes||Yes|
|Site Speed Analysis||Yes||Yes||Yes|
|Indexation Issue Analysis||Yes||Yes||Yes|
|Content Audit Analysis|
|Site Quality Analysis||Yes||Yes||Yes|
|Page Quality Analysis||Yes||Yes||Yes|
|Page Title Analysis||Yes||Yes||Yes|
|Title Tag Analysis||Yes||Yes||Yes|
|Meta Description Analysis||Yes||Yes||Yes|
|Header Tag Analysis||Yes||Yes||Yes|
|Content Marketing Strategy|
|Full Competitor Analysis||Yes||Yes||Yes|
|Competitor Analysis Report||Yes||Yes||Yes|
|Off-Page Ranking Factors|
Read on to learn more details about each service and how I work.
Client Onboarding is the process of gathering all relevant information about your business, target market, products or services to help me gain strategic insight into the competitive landscape.
To get things started we need work together so I can understand more about your business and what you want your site to accomplish.
It’s important to establish your business goals and your target market.
My SEO strategy incorporates the following distinct but interconnected processes.
- Progress reporting
- On-page analysis
- Content audit analysis
- Content marketing strategy
- Competitor Analysis
- Off-page ranking factors
At least once a month I deliver a full report that shows the key metrics I use to measure the success of your SEO campaign.
Significant gains take around three months and I use data from Google Analytics and Google Search Console to pull useful performance into your personal dashboard. You dashboard allows you to see your Local SEO performance metrics in one place.
You can access your dashboard at anytime.
SEO audits provide the insights needed to get your website performing to maximum efficiency. I focus the things that are impeding your site ability to rank on the first page of Google for the services and products you provide.
In simple terms and SEO audit’s first job is to uncover all the issues that prevent your site from:
- Ranking higher in the search results
- Converting your visitors into customers
Website structure a foundational step in SEO that makes your website more accessible for search engines and ensures a positive user experience.
Commonly encountered problems include:
- Technical issues that are hurting your rankings such as poor coding and slow loading pages.
- Site structure problems that make it difficult for you potential customers to find the answer to their problem.
- Content issues related to page quality, keyword optimisation, visitor engagement and conversion optimisation
While the quality of an individual page has a big impact on its potential to rank well, Google also looks at the overall quality of your site.
Site wide issues need to be addressed before moving down to the page level problems.
Content Audit Analysis
Analysing content quality involves a forensic examination of every page on your site and then working out whether that page helps or hinders your cause.
Content audits also reveal ranking opportunities that your competitors are missing out on.
Discovering just one keyword idea that’s been overlooked increases visitor numbers. This not only increases your sales but also the authority of your site.
Unearthing profitable keywords is why content analysis provides so much value.
Content Marketing Strategy
To create content that engages with your potential local customers you need to walk in their shoes.
What questions would they ask before they considered buying what you have to offer them?
What expertise and knowledge can you offer them that will show you know understand what their biggest frustrations are?
What are you visitors likely to be interested in learning more about?
How can you remove the doubts they might have about services or products?
What are your competitors doing better than you?
The content you produce has to have a purpose that supports you business goals and, at the same time, helps your potential customers in some way.
46% of all searches on Google have local intent
– Google 2018
Yes, nearly half the people searching on Google want more information about local businesses.
To make sure they see your business in the search results, you have to invest in creating content that put’s their interest first.
Let’s say you’re a plumber in Huddersfield. When someone in Huddersfield searches for “boiler repair” the aim is make sure your business is the first result they see.
They see your business first because, between us, we’ve planned and implemented a content strategy that will make it happen.
80% of small businesses do not invest in content marketing, and experts warn that they are missing a key marketing opportunity
– Clutch.co, 2018
When someone clicks through to your website, they like what they see because your boiler repair page answers every question they have about your service.
Maybe a new customer could be heading your way. That new customer can lead to a good review or even a referral.
Content marketing works and it grows your business year on year.
We’ll dive deep into your competitor and industry stats by identifying, comparing and validating your potential SEO competitors. From there we will select your targeted keywords based on relevancy, search volume and profitability.
We’ll analyze and report to you what your competitors are up to. This includes key metrics about their rankings, ad spend, websites and more. Competitor data within your local industry is vital to strategic planning for organic, local and paid search campaigns.
Off-Page Ranking Factors
Google My Business Optimisation
We’ll make sure your Google business info is claimed, accurate and optimized so when people search for your business or your product & services, you’ll have the best chance to you appear on Google Search and Google Maps.
Manual Citation and Directory Listing Management
Manual citations and business directory listings are a simple, albeit time consuming, way to get links pointing back to your local business.
There are plenty of services that will do this for you automatically but I don’t think they provide value for money.
Sure you can very quickly get yourself 50 citations but I don’t see any evidence they have much influence on rankings if they are the only backlinks that point to your site.
What does 50 citations and no other backlinks tell Google about your site? Why not 500 citations if they work that well.
I analyse the backlink profiles of thousands of website in the course of my work, I’ve found no evidence that having hundreds of citations provides any more ranking benefit that having five to ten citations from sites that Google trusts.
Local SEO packages only provide a good ROI through good communications, well organised project management, transparency, and the correct implementation of the SEO industry’s must up to date strategies.