There’re plenty of good freelance web designers around but how do you find one? Where do you look and how can you ensure you pick someone that’s ideal for your project?
Let’s look at a few ways you can at least narrow the field down before doing some deeper research.
Ask business friends who already have a website
If you have friends that already have a website; ask them if they would recommend their web designer.
At the same time, you could ask how much it cost, how long it took and if they encountered any problems with the designer.
Most especially, you should ask how well the site is working from a business perspective.
Does the site bring in business? Does the site rank in the search engines for the services or products the business offers?
It would also be advisable to check how long ago the site was built. Go to the designer’s site and check they are still in business, check out any recent work they have done.
Type into Google – freelance web designer
You will see a mixture of nationwide and local results. Local results are those within around a 30 mile radius of your location.
What’s happening here is that Google is not sure of the users intent is with this search term. Is the user looking for a freelance web design that is located in their vicinity? Or doesn’t the user care about the location?
To cover all bases the search results include both possibilities.
You may not think looking at a list of freelance web designer’s sites in the search results page is helpful in finding a “good” designer but think about this.
They are on the first page of Google for a reason – they know how to build websites that rank on page one.
As a general rule, marketplaces are a relatively cheap but risky option, and I wouldn’t normally include them as a serious option.
However there are several new services that might be worthwhile looking into as they attempt to weed out designers that aren’t up to scratch.
Niche Specific Designers
While some designers are willing to take on work in almost any business sector many prefer to work in specific niches.
Typical niches that are well catered for include:
- Estate Agents
- Law Firms
- Restaurants and Bars
Give it a go in Google; you don’t need to use advanced search terms, something simple like – restaurant freelance web designer – will do the trick.
There are benefits from using niche specific designers; they have probably become familiar with the basic principles and the vocabulary used within the niche.
Make sure you check out their portfolio, if it’s packed with niche specific projects then they obviously have experience in the niche.
Check out the sites in their portfolio to see if the designer’s style is going to be suitable for your own site.
You may be forgiven for thinking that a niche specific designer is going to provide the opportunity for a bargain as they are already familiar with what is required.
Sorry to disappoint you, but you will almost certainly be paying premium prices; experience and market knowledge doesn’t come cheap.
I would of course be delighted if you were to consider my own freelance web design service as I believe I provide everything that’s required to make your website something special.