My Content Marketing service is designed to do three things:
- Rank your product or service pages as high as possible on the first page of Google.
- Remove the obstacles that are preventing your potential customers from contacting your business.
- Convince people your business is the go-to place to solve their problem.
Before exploring Content Marketing in more depth I want make one thing clear.
Content Marketing isn’t always necessary for businesses that operate in low competition markets.
In fact many small businesses do rank at the top of Google with nothing more than an eight page website and a handful of backlinks from directory sites like Yelp.
It’s when you operate in more competitive markets that Content Marketing becomes essential for high rankings.
Why Content Marketing Matters
It’s easy to understand why small businesses might not buy into the whole Content Marketing thing.
Why should you care about something as intangible as branding, social media and all that other unfathomable stuff marketers bang on about?
It matters because regardless of whether you are an electrician, gardener, hairdresser or run a take-away, your content is:
- How the visitors to your site view your business.
- How Google learns what search terms you want to rank for.
Unless your site is just a vanity project, it exists to help bring in more customers.
To do that, your site has appear in Google when someone searchers for your products or services.
But there’s a lot more to content marketing than just rankings.
Consumer buying patterns have changed dramatically in recent years.
If you’re site doesn’t convince its visitors that you can solve their problem, people can easily find another business that will.
Why then do so many businesses chose to shy away from given straight answers to questions like – How much does it cost?
Everyone turns to the internet to find out pricing information but how many businesses actually make the finding the answer easy?
If you’re not willing to share that information with them, their trust in your business goes out of the window.
It doesn’t matter if your services are too complex to give precise prices.
People still expect you to be able to give them some sense of what it’s going to cost them.
Being transparent about your products or services is the essence of what Content Marketing is all about.
How Content Marketing Works
The end goal of content marketing is to make sales.
But rather than just selling your products and services, content marketing is about developing trust.
It’s done by addressing all the obstacles that can stop people taking the action you want them to take.
You can show people you understand their concerns with content that acknowledges why your product or service may not be the ideal solution for them.
The flip side of this is that you can also show why your solution could be the right choice for them.
People buy from businesses they trust.
They buy from businesses that go out of their way to provide the answers to those nagging doubts everyone has before making purchasing decisions.
Rather than just telling your visitors about your wonderful service, you are providing honest, relevant and useful content that helps them find the right solution to their problem.
My Approach to Content Marketing
It’s my job to understand what your potential customers problems are and to formulate an effective content strategy that will increase your sales and rankings.
The last thing I want to do is create more content than is absolutely necessary.
My strategy eliminates everything that isn’t essential to making content marketing work for your business in the most cost effective way possible.
Every project has unique requirements, so it’s impossible to have a one size fits all strategy.
It you are interested in learning my recommendations for your business, please use the form below to get in touch.