Let me take a wild guess.
You run a small business website and want higher search engine rankings for the services or products you offer.
Search engine optimisation makes sense for businesses of all sizes because:
- You should see a good return on your investment.
- Your ranking improvements will help your business grow, year on year.
Sounds great doesn’t it?
The problem is knowing who to trust to do the work.
How to Avoid the Pitfalls of Cheap SEO Services
With SEO companies charging a minimum of £2,000 per month for their services, it was inevitable firms offering low cost alternatives would emerge.
The trouble here is that most cheap services use low paid workers to try and rank sites using outdated and risky methods.
Increasing your rankings is now about playing within the rules Google lays out, not trying to game the system.
The best way to market your business is by:
- Creating content on your website that your target audience finds useful
- Promoting that content in all the places your target audience frequently visits
It doesn’t matter how small your business is. If you are prepared to approach SEO in this way, your business will see a good return on your SEO investment for years to come.
My SEO Service Strategy
My SEO strategy revolves around three discrete but interconnected services.
- A technical on-page SEO audit service
- An on-page content optimisation service
- An off-page content promotion service
Let me show you how each service contributes to my overall SEO strategy.
Technical On-Page Audit Service
Technical audits uncover the on-page technical issues that impede a sites ability to rank well.
Trying to rank a web page, even if it’s of outstanding quality, is an uphill battle if it’s on a site that has technical issues.
What’s often misunderstood is that the technical on-page problems have to be addressed first. If they are not fixed, all the subsequent site optimisation strategies are likely to fail.
Investing in the best site audit service you can afford means you will reduce your overall SEO costs and get a far better ROI.
Don’t expect your content to rank well if your site has technical issues.
The best way to think of site audit is as low cost first step that will make every SEO strategy that follows cheaper and more successful.
On-page Content Optimisation Service
Google acknowledges that the two biggest factors in ranking a web page are:
- The quality of the content on the page
- The quality and number of external backlinks pointing to the page
There are lots of opposing views as to whether content quality or backlinks provide the stronger ranking signals.
What isn’t up for debate is that a page with high quality content will need fewer backlinks for it to rank well.
If you’re interested in finding out how page quality is defined, you can download Google’s own page quality guide.
There’s no doubt creating really great content takes time but it does mean you need to acquire fewer backlinks.
My next service is where all the earlier work really starts to pay off.
Content Promotion Service
Let’s assume you have some content worth sharing with others, or at least, you’re prepared to create some share worthy content.
How will you get the word out and ensure your target audience sees it?
Take note of the following quote.
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.
Eric Schmidt – Executive Chairman of Google from 2001 to 2017
What this means is this. If you want Google to trust your website and rank it well in search, you need to promote your content where you have verified profiles.
Typically this means site such as Google+ (G+), Facebook, LinkedIn and Twitter.
A common approach is to set-up your social accounts and re-post your content on the social sites that are the best fit for the type of content you create.
For some small businesses this can be enough to leapfrog your rankings above your competitor’s sites.
However, if you’re in a competitive market, you probably need other sites to link to your content as well.
After all, backlinks are a big ranking factor.
The best links are those on sites that:
- Google trusts
- Are relevant to your industry, service or products
- Have no obvious connection to you
- Place your links within a contextually related article
The good news for you is that most small business websites can be outranked with a few good quality backlinks.
Backlinks are often categorised as either paid backlinks or earned backlinks.
Paid backlinks are not only expensive but also against Google’s terms of service.
The paragraph below is from Google’s Quality Guide section on Link Schemes.
Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines.
This includes exchanging money for links, or posts that contain links.
Google are very good at spotting paid links and they ignore those links. The last thing you want to do is to pay for backlinks that don’t provide any link value.
Earned backlinks are links that are freely given by someone who thinks your content is worth linking to.
If your content is not well promoted you’re going to miss out on some significant SEO benefits:
- Getting more visitors to your site and potentially more leads
- You provide Google with more evidence that you are who you say you are
- You content is more likely to be shared
- You content is more likely to gain backlinks
- You start to establish your brand
Content promotion is about your content being seen by the right people, in the right place, at the right time.
Before wrapping things up, here’s I quick reminder of how I go about increasing your rankings.
Firstly I sort out the technical stuff, and then we work together on your content. Once your content is up to scratch, it’s time to start promoting it.
If you want to learn more about how I work, check out my SEO services page for more information.
One last BIG THING, it could bring you a lot of new business.
Here’s what I’ve discovered about so many small business websites.
The two biggest ranking problems small site owners have are:
- Pages that a permanently stuck on page two of Google’s search results
- Pages whose rankings fluctuate wildly on an almost daily basis
This is a desperately frustrating problem for small businesses that rely on their websites to attract more business leads.
Take a look at my free service below. It’s ideal for anyone that has important pages stuck on page two of Google’s search results.
Test Drive My Service For Free
It’s amazing how often small business have their most important pages hidden away on page two of Google’s search results.
The good news is I offer a service that gets those stubborn pages off page two and onto page one of Google.
What’s more, you can test drive this service absolutely free.
Just submit the form below and you will receive an email asking you to send me the details of a page you want a first page ranking for.
Please ensure the page is already ranking on page two, or high up on page three, of Google’s search results.
Within 48 hours I will send you a full analysis of why your competitors are ranking above you, and what you need to do to outrank them.
Best of luck with your rankings.