The goal of SEO is to increase your organic search rankings and the revenue generated from you website.
Every service I offer exists for the purpose of creating a cost effective solution to your ranking problems.
Let’s take a look at the services I offer that will help grow your business.
Technical SEO Audit
A technical audit is a vital first step in finding any problems that may be affecting your website’s ability to rank well in Google.
Before anything else, preparation is the key to success.
– Alexander Graham Bell
Site audits involve a forensic examination of your site to discover both the good and the bad things about it.
The ranking potential of any website is severely limited if it contains too many technical errors.
Fixing the technical issues ensures you site has a strong foundation and magnifies the effect of all the other optimisation processes that follow.
If technical problems aren’t fixed; all the subsequent site optimisation techniques are likely to fail.
Keyword and Topic Research
Keyword research is great for discovering the search terms (queries) that your potential customers are submitting to the search engines.
Until recently, SEO methods have normally focused on optimising content for specific target keywords.
The customary advice would be to create one page on your site based on one specific keyword that related to one of your services or products.
But targeting a single keyword has become less effective since mid 2016. That’s because now Google tends to show content that is based on topics rather than single keywords.
What this means is that content shouldn’t always be created around a single keyword. In most cases, content needs to cover a topic in greater depth and target multiple, topically related keywords within a single page.
Targeting multiple keywords in one page is known as Topical SEO or Semantic SEO.
To uncover the topical SEO opportunities, I’ll do a full content audit of your site and analyse every page. I can then advice on to make the best use of the content you already have.
The other benefit of a content audit is that it reveals missed opportunities.
Discovering overlooked keyword and topic idea can be very profitable for your business.
Competitor analysis is the process of figuring out the strengths and weaknesses of your main competitors within your market. Its purpose is to get your business a larger slice of the market share.
Analysing your competitors helps decide whether challenging their strengths is realistic proposition or not. Would the smarter play be focusing on their weaknesses?
Every niche is different; your competitors may look unbeatable in some areas. But a deeper analysis usually reveals apparent strengths that have exploitable weaknesses.
The analysis reveals what’s needed to outrank your competitors for your most lucrative services or products.
Let’s face it; creating tons of content is something we could all do without.
What most businesses don’t realise is that it’s not the amount of content that important, it’s how well it’s promoted.
The idea of behind content marketing is not to keep publishing more and more content. The idea is to create the right content and promote it in the right places.
Social Media Marketing
Social networks are the bridges that connect your target market with your content. The problem is you can’t just copy what’s on your site and push up your social media sites.
Content on any social site has to blend in with the context of the chosen social platform. This is known as “native content”.
My social media content promotion strategy reuses your good content in a way that is native to each of your social sites.
The strategy is not to create more content, but to maximise every piece of content you have available.
Google’s increasingly aggressive stance against paid backlinks means any backlink strategy needs to conform to Google’s guidelines on backlink acquisition.
I reach out to out to established influencers in your niche and provide them with high quality content that will help raise your businesses profile and increase your rankings.
My focus is always on acquiring relevant and high quality links that will provide long lasting benefits to your business.
At least once a month I deliver a full report that shows the key metrics I use to measure the success of your SEO campaign.
Significant gains take around three months, but the data will show where progress is being made within a few weeks.
I’ll also be paying a lot of attention to your campaign’s analytics data. This data can often reveal new opportunities that can be taken advantage of.
I can advice on how to build a winning SEO plan for your business.
The process kicks off with a conversation that tells me more about your business and what you want to achieve. The end product will be my report on the specifics of what’s required to attain the results you are looking for.
It will then be up to you to follow the provided plan. I’ll be on hand anytime to advice you further at any stage.
My consultancy service gives your business the actionable advice it needs with the flexibility and freedom to execute my SEO blueprint independently.