If you’re like most business owners you want more targeted traffic to your website. SEO is the process of optimising a website so that it gets higher rankings and more visitors.
The business benefits of a free place in the search results increase exponentially with every increase in your rankings.
Let’s take a look at what SEO can do your business.
Higher Rankings in Search Engines
The higher your rank in the search engine results pages (SERPs) the more visitors will be attracted to your site.
By the time you get to the second page of results, less than 1% of users are clicking on your website.
Looking at those numbers, it’s pretty clear why ranking higher is important.
Increased Visibility and Trust
Attracting more visitors to your website is not the only benefit of SEO.
When your content keeps showing up on the first page of the search results you brand subconsciously lodges itself in people’s mind. It says to anyone searching for your products and services that you are a trustworthy leader in your field.
Trust plays a big part in succeeding online regardless of what services or products you offer.
My SEO Strategy
The purpose of SEO can be condensed into just three objectives:
- get the right people onto your site
- convince them that you provide the best solution to their problem
- give them a compelling reason to get in touch with you
Think about your own experiences when you’re searching online.
Think of the sequence of your actions; you search and then click on one of the top results that looks most relevant to you.
But how does Google decide what search results to display?
How To Show Up in the Search Results
For every query typed into their search box, Google first has to figure out the intent behind the query – what is the searcher looking for?
Google’s algorithms then perform the following steps:
- Retrieves all possible contenders for displaying in the SERPs
- Rates every page based on query relevance and page quality
- Sorts the top few hundred pages based their ratings
- Makes some final adjustments using factors Google won’t disclose
- Finally Google displays the search results you see
What does all this tell you about showing up in the search results?
It tells you that you need two things:
- Relevant content for the search terms you want to rank for
- Content that has a better page quality score than your competitors
The best SEO strategies all focus on creating best answer to the questions your target audience is asking and promoting it in the right places.
If you think about SEO in this way it makes a seemingly complicated process much easier to understand.
My overarching SEO strategy is always based on the principles of relevant content and page quality.
Every service I offer exists for the purpose of creating a cost effective solution to your ranking problems using these principles.
My SEO strategy is designed to provide a cost effective, transparent, dependable and measurable solution for your online success.
My aim is to increase your organic search rankings and the revenue generated from you website.
SEO has seen huge changes in recent times with search engines like Google now ignoring spammy backlinks.
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
The site I use below is to demonstrate the effect of the Penguin algorithm update. This site is run by an SEO legend and the site still has a domain authority (DA) 65 and a page authority (PA) of over 70.
Despite the the huge DA of the site and the considerable status of the sites owner, Googles anti-spam algorithm (Penguin) kicked in late 2012. The result was a loss over 10,000 visitors per month.
I can advice on how to build a winning SEO plan for your business.
The process kicks off with a conversation that tells me more about your business and what you want to achieve. The end product will be my report on the specifics of what’s required to attain the results you are looking for.
It will then be up to you to follow the provided plan. I’ll be on hand anytime to advice you further at any stage.
My consultancy service gives your business the actionable advice it needs with the flexibility and freedom to execute my SEO blueprint independently.
Before anything else, preparation is the key to success.
– Alexander Graham Bell
Site audits involve a forensic examination of your site to discover both the good and the bad things about it.
It’s provides an early indication of the SEO improvements required to gain higher rankings in the search results.
SEO audits are the single best way to figure out why you’re not getting SEO results.
Site audits also reveal where improvements can be made to the structure of your site. They also reveal any technical on-page mistakes that are hurting your rankings.
I wrote earlier about how rankings are impacted by content relevancy and page quality score factors. An important part of a site audit is analysing your site for relevancy and page quality.
A site audit is a very technical process that requires a high level of expertise. Typically a site audit analyses consists of:
- Mobile Responsive
- Keyword Analysis
- On-Page SEO
- Social Media
- Old School Craziness
Competitor analysis is the process of figuring out the strengths and weaknesses of your main competitors within your market. Its purpose is to get your business a larger slice of the market share.
My competitor analysis service helps decide whether challenging your competitors strengths is realistic proposition or not. Would the smarter play be focusing on their weaknesses?
Every niche is different, your competitors may look unbeatable but in depth analysis usually reveals apparent strengths have exploitable weaknesses.
If your business relies on traffic from your website, my analysis reveals what’s needed to outrank your competitors in organic search.