Web Design for Small Businesses and Sole Traders
Many small business owners are leaving money on the table by not getting the best out of their websites. Their services and products are not getting seen by the people who would bring new business their way.
I create websites that reach your target audience and deliver a high return on your investment.
How do I know I can make a difference?
Find out how I build websites that help new start-ups, small businesses and sole traders generate more customers below.
Search Optimised Design
I’m often awe struck by many of the wonderful web designs I see; but it’s the things we can’t see that has the most influence in ranking a web page.
How a website looks is important, good content is vital, but it’s the unseen optimisation factors that really sets a website up for success.
With very little marketing effort, a small business website can outrank bigger competitors with large marketing budgets.
The true ranking power of a website now lies in providing your visitors with a great user experience and hiring a designer who knows how to craft a perfectly optimised site.
Conversion Focused Design
As the saying goes, you only get one chance to make a first impression.
If your site looks amateurish or outdated it’s unlikely any visitor will stay around long enough to do any business with you.
But even well organised and professional looking sites often fail to to turn visitors into customers regardless of the quality of the service or product on offer.
How a site is looks, feels and informs makes a big difference to how well it turns visitors into prospects and prospects into customers.
Results Focused Design
The success of a website depends on just two things.
Firstly it has to get potential customers who are interested in your services or product to visit the site.
Secondly, it has to get those visitors to take an action that’s in line with your business goals.
I don’t start thinking about the design aspects of a site until I understand the results you want to achieve.
Yes, I love flexing my creative muscles but not until we get together to agree on what the sites focus should be.
Bespoke Web Designs
I create complete custom (bespoke) solutions with the help of the best, fastest, securest system available to developers and designers; the Genesis Framework for WordPress.
I start each new project with a completely blank slate. Firstly I get to know the purpose of the website and who the target market is.
It’s only after I have a clear understanding of your business goals do I start thinking how I’m going to tailor your site in a way that both you and your potential customers will love.
While I bang on about optimisation and conversion rates throughout this site; a custom design adds that little bit of stardust that makes you stand out from the crowd.
My Web Design Process
Truly successful sites are those that are created out of a healthy back and forth between client and designer.
PHASE 1: DEFINING SITE GOALS
Here we collaborate on establishing the site goals, visual style, layout and content structure for the site.
PHASE 2: DEVELOPING SITE STRUCTURE
The site structure forms the backbone of the website. It acts as a road map, and keeps everything on track.
PHASE 3: DESIGN AND PRODUCTION
With a clear vision of your expectations it’s now down to me to produce a design that facilitates what you and your visitors want from the site.
PHASE 4: CRITICAL REVIEW
A critical review is where we can discuss where you feel any design modifications need to be made.
I want you to be 100% happy about the finished project; your critique is an important part of creating something we are both delighted with.
Web Design Price Guide
It’s frustrating; all you want to do is find out how much it’s going to cost you to have a website built.
You visit lots of web designer’s sites and find a designer that looks promising then you hit a brick wall.
All you get is a page that tells you to fill in a form to get a quote. You ask yourself – why can’t someone just tell me how much it’s going to cost?
Check out my web design price guide, it will help you understand what you should really be paying.