Web Design for Small Businesses
Many small business owners are leaving money on the table because they fail to reach their target audience.
Being online isn’t enough, your website needs visitors and it has to convince those visitors your business can provide what they are looking for.
Your site will only benefit your business if you can:
- get the right people onto your site
- convince the right people that you provide the best solution to their problem
- give them a big reason to contact you
Search Optimised Design
I’m often awe struck by many of the wonderful web designs I see; but it’s the things we can’t see that have the most influence in ranking a web page.
How a website looks is important, good content is vital, but it’s the unseen optimisation factors that really sets a website up for success.
With very little marketing effort, a small business website can outrank bigger competitors with large marketing budgets.
The true ranking power of a website now lies in providing your visitors with a great user experience and hiring a designer who knows how to craft a perfectly optimised site.
Conversion Focused Design
As the saying goes, you only get one chance to make a first impression.
If your site looks amateurish or outdated it’s unlikely any visitor will stay around long enough to do any business with you.
But even well organised and professional looking sites often fail to turn visitors into customers regardless of the quality of the service or product on offer.
How a site is looks, feels and informs makes a big difference to how well it turns visitors into prospects and prospects into customers.
Results Focused Design
The success of a website depends on just two things.
Firstly it has to get potential customers who are interested in your services or product to visit the site.
Secondly, it has to get those visitors to take an action that’s in line with your business goals.
A good designer won’t start thinking about the design aspects of a site until they understand the results you want to achieve.
Yes, web designer’s love flexing their creative muscles but firstly client and designer need to discuss and agree upon what the site’s focus should be.
Bespoke Web Designs
For a custom design, each new project should be completely blank slate.
While I bang on about optimisation and conversion rates throughout this site; a custom design adds that little bit of stardust that makes you stand out from the crowd.
I recommend getting a head start by using the Genesis Framework for WordPress.
It’s the best, fastest, securest system available and provides a great platform for any new bespoke project.
The Web Design Process
Truly successful sites are those that are created out of a healthy back and forth between client and designer.
PHASE 1: DEFINING SITE GOALS
Here client and designer collaborate on establishing the site goals, visual style, layout and content structure for the site.
PHASE 2: DEVELOPING SITE STRUCTURE
The site structure forms the backbone of the website. It acts as a road map, and keeps everything on track.
PHASE 3: DESIGN AND PRODUCTION
With a clear vision of your expectations it’s now down to the designer to produce a design that facilitates what you and your visitors want from the site.
PHASE 4: CRITICAL REVIEW
A critical review is where you feel any design modifications need to be made.
You want to be 100% happy about the finished project; your critique is an important part of creating something you are delighted with.
Web Design Price Guide
It’s frustrating; all you want to do is find out how much it’s going to cost you to have a website built.
You visit lots of web designer’s sites and find a designer that looks promising then you hit a brick wall.
All you get is a page that tells you to fill in a form to get a quote. You ask yourself – why can’t someone just tell me how much it’s going to cost?
Check out my web design price guide, it will help you understand what you should really be paying.